Why is employer brand so important?

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An employer brand is how you are perceived in your industry as well as your promise to your employees. It exhibits your company culture, employee engagement and employee satisfaction--usually through the use of your careers page. It can differentiate you from your competitors and help to attract the ideal and best candidates for your business.

Watch our video to understand why employer brand has become so important for recruitment in this candidate driven market.

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An employer brand is how you are perceived in your industry as well as your promise to your employees. It exhibits your company culture, employee engagement and employee satisfaction--usually through the use of your careers page. It can differentiate you from your competitors and help to attract the ideal and best candidates for your business.

Watch our video to understand why employer brand has become so important for recruitment in this candidate driven market.

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