Recruitment Marketing

How to go about writing your unique company story & EVP, a framework.

Recruitment marketing has been a topical area in the HR space for some time due to the importance of passive candidates and a candidate-driven market. Integrating marketing into the recruitment function can give companies a competitive edge.

Today the market is saturated with employers trying to grab candidates’ attention. So how can employers stand out from the crowd? Employers must be proactive in their approach to attracting candidates, and recruitment marketing is the solution.

Businesses shouldn't underestimate the power of utilising LinkedIn to drive business results, increase brand awareness and promote their career opportunities, culture and values while educating current and potential customers on their offerings.

59% of employers say that employer branding is one of the key components in their overall HR strategy. That’s why more and more companies are choosing to invest in their employer branding strategies.

Companies who excel at recruitment marketing strategies can have up to 152% higher average revenue per year. As candidates are increasingly behaving like consumers when they look for jobs, recruiters must change their strategies to reflect this.

By adding social media to your recruitment strategy, you can attract active and passive candidates, target your specific and ideal talent pool, boost your employer brand and company culture, and save on recruiting costs.

More and more companies are investing in modern and up-to-date careers pages in order to attract a newer generation of job seekers and maintain a competitive edge.

It's important that you make your social media recruiting strategy unique to your company. Decide what your social media brand will be in order to grab the attention of potential candidates.

Your careers page is your shop window. When it comes to potential candidates, this is where they will go to get a feel for your company brand and see what your culture and values are.