Recruitment Marketing

Top career pages to inspire you when you’re building your own careers page.

How to go about writing your unique company story & EVP, a framework.

Recruitment marketing has been a topical area in the HR space for some time due to the importance of passive candidates and a candidate-driven market. Integrating marketing into the recruitment function can give companies a competitive edge.

Today the market is saturated with employers trying to grab candidates’ attention. So how can employers stand out from the crowd? Employers must be proactive in their approach to attracting candidates, and recruitment marketing is the solution.

Businesses shouldn't underestimate the power of utilising LinkedIn to drive business results, increase brand awareness and promote their career opportunities, culture and values while educating current and potential customers on their offerings.

59% of employers say that employer branding is one of the key components in their overall HR strategy. That’s why more and more companies are choosing to invest in their employer branding strategies.

Companies who excel at recruitment marketing strategies can have up to 152% higher average revenue per year. As candidates are increasingly behaving like consumers when they look for jobs, recruiters must change their strategies to reflect this.

By adding social media to your recruitment strategy, you can attract active and passive candidates, target your specific and ideal talent pool, boost your employer brand and company culture, and save on recruiting costs.