Occupop Blog

Occupop Feature Spotlight | July

Occupop Blog
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Occupop Feature Spotlight | July
David Banaghan
2 minute read
News & Announcements

Introducing the Occupop Feature Spotlight for July, your gateway to the latest and greatest enhancements in Occupop. We've curated this update to ensure you stay on top of the exciting new features and improvements that are continuously being introduced to our platform. In this update, we're delighted to present two new additions to our Career Page Builder from the past month. So, let’s dive right in!

Enhanced Insights: Google Analytics Integration in Occupop

Here at Occupop, we want to give our customers everything you need to speed up the hiring process and strengthen your employer brand, and that includes great analytics and reporting. Occupop now supports Google Analytics, providing hiring companies with powerful information about their career's page visitors. With a simple setup, you can enable Google Analytics and gain valuable data on user activity.

By embedding your Google Analytics token into the Career's Page Builder, you'll stream user information directly to your company's Google account. Each career's page has its own private Google Analytics configuration, ensuring data privacy.

Integrating Google Analytics with your career site offers invaluable insights into your recruitment efforts. With this seamless integration, you'll gain access to a treasure trove of data that sheds light on your audience and empowers you to make well-informed recruitment decisions.

Here are just a few examples of the data you'll be able to track on your career site with this integration:

  • Total number of visits
  • New visitors vs. returning visitors
  • Visitor demographics, including geographic location, age, gender, and language
  • Engagement metrics, revealing how users interact with your career site
  • Popular pages that attract the most visits
  • Average time visitors spend on each page
  • Conversion rate and abandonment rate of your job application forms
  • Devices used to access your career site

Armed with this comprehensive data, you'll gain a deeper understanding of your audience, enabling you to refine your recruitment strategies with precision. Say goodbye to guesswork and embrace data-driven decision-making like never before. This feature is now available across all pricing plans.

 

Custom Domain Career Pages

Looking for more control over your careers page domain? Our custom domain feature is now live, helping customers host the career’s site on a domain of your choosing complimenting your company’s digital identity. For candidates applying to the jobs on your careers page it will impart a sense of trustworthiness, and candidates will feel confident to share their information with you.

Available on the Scale and Custom pricing plans, this feature enables you to choose the name you want for this URL (e.g. jobs, careers, workwithus, ...), but the link must have the following structure: [jobs].your-website.com. Please contact us for more information on this feature.

And that’s it for this month.

Remember, our dedicated team is always here to assist you. If you have any questions or need support, please don't hesitate to reach out at support@Occupop.com. We value your feedback on our recent enhancements and would love to hear your thoughts. Keep an eye on our product roadmap for upcoming feature updates and as always, your input plays a crucial role in shaping our future improvements.

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