In today's fiercely competitive job market, attracting top talent requires more than just posting job openings on various platforms. Companies need to showcase their employer brand and create an engaging experience for candidates right from the start. A well-designed career page, powered by Applicant Tracking System (ATS) software, can significantly enhance the recruitment process and help organisations stand out.

This article will guide hiring managers and Talent Acquisition (TA) leaders on how to create a great career page using applicant tracking software. We will explore the benefits of utilising a career page builder and discuss effective strategies to optimise it for better discoverability and relevance. Let's dive in!

The Power of a Career Page Builder

Creating a career page from scratch can be a daunting task, especially for companies with limited resources. This is where a career page builder comes in handy. A career page builder, integrated with your ATS software, empowers you to design and customise your career page with ease, without any coding knowledge.

At Occupop, our intuitive platform allows you to create a visually appealing career page that aligns with your brand identity. With drag-and-drop functionality, you can effortlessly add and rearrange content, images, videos, and testimonials to create an engaging candidate experience.

Reflect Your Employer Brand

Your career page serves as a window into your organisation and plays a crucial role in attracting the right talent. It should reflect your employer brand and showcase what makes your company unique. Here are some tips to consider:

A. Define Your Employer Value Proposition (EVP)

Clearly articulate your EVP, highlighting the unique benefits and values your organisation offers to employees. Use your career page to communicate your company culture, mission, and vision, giving candidates a sense of what it's like to work with you.

B. Showcase Employee Testimonials

Feature testimonials or success stories from current employees to provide an authentic perspective of your company culture. These testimonials can help candidates envision themselves as part of your team and foster trust in your organisation.

C. Engaging Visuals

Incorporate high-quality visuals, such as images and videos, to create an appealing and interactive experience for candidates. Use visuals to showcase your workplace, team dynamics, and company events to give potential applicants a glimpse into your company's environment.

Looking for some inspirations when it comes to designing your careers page? Check out 10 Examples of great career pages in 2023 - and why we love them here.

Leveraging Applicant Tracking Software for an Optimal Candidate Experience

An ATS software integrated with your career page builder can revolutionise the way you manage and engage with candidates. Let's explore some strategies to optimise your career page and provide a seamless candidate experience.

Streamline Application Process

A lengthy and complicated application process can deter qualified candidates. By leveraging applicant tracking software, you can streamline the application process and make it more user-friendly. Here's how:

A. Simplified Application Forms

Design concise and user-friendly application forms that capture essential information without overwhelming candidates. Use smart questions, checkboxes, and autofill options to enhance usability and reduce manual data entry.

B. Mobile Optimisation

Optimise your career page and application process for mobile devices, as more candidates are applying through smartphones and tablets. Ensure that the page layout and forms are responsive and easy to navigate on smaller screens.

Occupop helps you create a career page that is suitable for both desktop and mobile devices. This is particularly beneficial as many people in today's fast-paced world are frequently on the go. Moreover, even when stationary, a majority of individuals prefer using their mobile phones whenever possible. By ensuring mobile responsiveness, Occupop ensures that your career page reaches a broader audience and accommodates their preferences and convenience effectively.

C. CV Parsing

Utilise CV parsing capabilities offered by your ATS software to automatically extract and categorise relevant candidate information from CVs. This eliminates the need for manual data entry, saving time and reducing the risk of human error.

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Maximising Discoverability and Relevance

An exceptional career page is of little value if it remains hidden from potential candidates. By leveraging advanced SEO techniques, you can increase the visibility and relevance of your career page in search engine results. Here are some strategies to consider:

1. Keyword Optimisation

Identify relevant keywords related to your industry, job roles, and company culture. Incorporate these keywords naturally throughout your career page content, including headings, paragraphs, and meta tags. This will improve your page's search engine rankings and increase its discoverability.

2. Engaging and Informative Content

Create compelling and informative content that addresses the questions and concerns of potential candidates. Publish blog posts, articles, and resources related to your industry and job roles to establish your organisation as a thought leader. Share valuable insights and tips that will resonate with your target audience.

3. Backlinking and Social Sharing

Collaborate with industry partners, influencers, and employees to generate backlinks to your career page. Backlinks from reputable sources improve your page's credibility and visibility in search engines. Additionally, encourage social sharing of your career page content to increase its reach and engagement.

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Get the full picture with ATS reports and Google Analytics

Don’t overlook the powers of analytics. A highly rated recruiting software like Occupop with its career's page builder includes a Google Analytics integration, offering hiring companies valuable insights into tracking how your candidates are finding, viewing and interacting with your careers page. By enabling Google Analytics and adding your tracking code to your careers site, hiring managers can gather user data, leverage the features of Google Analytics 4, and stream information to their Google account. This integration enables hiring managers to get a complete understanding of your visitors across your career site, help you understand the candidate journey and improve your ROI on your hiring efforts.

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Building a remarkable career page using ATS software is a strategic move that can significantly enhance your recruitment efforts. By leveraging a career page builder integrated with your ATS software, you can create an engaging and user-friendly experience for candidates while effectively promoting your employer brand.

Remember to reflect your employer brand, streamline the application process, and optimise your career page for better discoverability and relevance through advanced SEO techniques. Once established use the ATS reporting and google analytics integration to measure your hiring success. By following these guidelines, hiring managers and TA leaders can attract top talent, improve the quality of candidates, and make their organisations stand out in today's competitive job market.

Investing time and resources into creating a great career page is an investment in the future success of your organisation. Embrace the power of ATS software and create a career page that captivates and inspires top talent to join your team.

Occupop is an ideal solution for SMBs to seamlessly integrate these strategies and create an exceptional career page, quickly. Let us assist you in attracting the top talent your business deserves. Click here to access more of our recruitment and HR technology insights, or explore our 14-day free trial.

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Occupop - An ATS with a beautiful career page builder

If you're looking for an easy way to showcase your brand and attract top talent with a beautiful and customisable careers page, Occupop's no code, drag-and-drop careers page builder may be the perfect solution for your organisation. With seamless integration with the Occupop applicant tracking software, you can manage job postings and applications with ease, and with real-time analytics, google analytics integration and automated job alerts, you can stay on top of your hiring. Contact the Occupop sales team today to learn more about the career page builder and ATS system built for SMBs, and get started on creating a bespoke page that reflects your company's brand and values. Book a personalised demo here and avail of a free 14 day trial.