BoyleSports backs hiring success with Occupop. Occupop guides the bookmaker to hiring success by improving employer brand and reducing agency spend.
For BoyleSports, many open roles were location specific, as a result they got few applications, and the hiring team found that the quality and caliber of candidates was not always up to scratch. Additionally, it took a lot of time for the HR department to filter through applications and have the necessary conversations with recruitment agencies.
The BoyleSports HR team needed a new software solution that was easy to use, that they could roll-out across their multiple retail shops in Ireland and the UK quickly, increase the volume of direct applications, reduce their reliance on agencies, increase the quantity of applications and a system that would save them time all round.
A large percentage of vacancies at Boylesports were being filled via recruitment agencies. With the average cost of using an agency in the realm of 15-25% of a candidate’s annual salary, it’s a costly way to grow – and does nothing to give a company a strong employer brand within the market or, build a talent pipeline of their own.
Boylesports hadn’t used a digital direct hiring strategy before, and using the programmatic recruitment software within Occupop, BoyleSports HR team is now able to set up and manage their own intelligent digital recruitment marketing campaigns.
Within just a couple of clicks, the HR team can set up a job advert across multiple job boards with messaging targeted at communicating their employee value proposition. The use of interview scorecards and AI means that the smart technology recognises who best fits the job according to skills and experience and applies a score to the candidate profile.
This automated tool, paired with some data points in their initial advert design, meant that the team got really good results from their recruitment advertising campaigns.
Additionally, in hard to fill locations where BoyleSports didn't have a big market presence, they saw a much higher volume of quality applications than previous.
From the offset, BoyleSports increased their direct recruitment by over half and with Occupop, BoyleSports has now significantly reduced their reliance on recruitment agencies. Ailbhe explains; "
For us, the saving on recruitment fees is key, we have increased direct recruitment by over 50%, and 75% of these candidates I can attribute directly to Occupop. I can bring these cost savings to the management team which is really powerful. Now, everyone’s seeing the real value of direct recruitment and how important it is. I’m able to build a case and say, ‘we’re going to need X amount of budget to spend on A-B-C, based on previous success,’ and getting that budget is less of a challenge going forward.”
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